CBM729 Digital Marketing Strategy
The Robert Gordon University (RGU)
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Digital Communications Audit Report
- Other • 57 pages • 2023
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- £5.49
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Digital communications audit report - Walter Gregor’s: Handcrafted Tonic Water. 
Includes: 
1. Situational Analysis - A. Business Objective B. Digital SWOT Analysis C. Target Audience D. Competitor Analysis E. Digital Communications Audit 
2. Digital Communications Audit - A. Website Objective and Performance B. Google Analytics C. SEO D. Content Marketing E. Email Marketing F. Social Media Marketing G. Online Partner Analysis 
3. Objective Setting and Strategy 
4. Online Partner Analysis
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